Car Number Plates
Using plates as a marketing tool
Although car number plates are often bought by individuals as an indicator of their hobbies and interests, or to display their name or initials, an increasing number of businesses are realising the potential of car number plates in marketing their product or service.
Take, for example, Charlie Mullins, Managing Director of Pimlico Plumbers, the largest plumbing company in Britain. Pimlico Plumbers have purchased around 60 plumbing-related car number plates to adorn his fleet of vans. Such gems include DRA 1N, BOG 1, LAV 1, and G2 LOO.
Morrow Brothers Limited are the largest seller of beer kegs in the UK. Managing Director Alan Morrow understands the importance of car number plates in marketing his business - the company owns 1 KEG and A1 KEG.
Patrick Clacy's business, And So To Bed, supply the highest quality wooden, brass and iron beds in the country. He chose to market his business with the perfect car number plate - CO51 BED.
However, it's not just profit-making businesses who can benefit from the value of number plates. The Alzheimers Society chose to purchase a car number plate for their bus - AS07 BUS. When the Managing Director of Regtransfers (who the registration had been purchased from) heard of this, he instructed his staff to refund the entire cost of the private registration and to give it to the charity absolutely free of charge. Now, that's charity!
Even Dunstable-based car number plates dealer Regtransfers use their own product to advertise their business. The company's Marketing Manager has the unenviable challenge of driving through the streets in a bright yellow smart car with the registration 'PEN 15' attached to it! A very brave move indeed, but what better way to advertise your business?
These are just a selection of the high-profile businesses who purchase car number plates to give their marketing a boost, and they're all in agreement that private registrations are certainly a worthwhile investment for any business. Why not use our search facility to find your perfect plate?