Number Plates Search
Most expensive numbers sold
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- 'GS 1' - £258,775 (2005)
- 'K1 NGS' - £231,000 (1993)
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Personalised Plates
Personalised plates - A naughty number!
With so many of them on the roads today, no personalised
plates have caused more of a stir than those which adorn the
company Smart Car driven by the Regtransfers Marketing
Manager.
There is a very simple reason why this particular set of personalised plates raises many a chuckle with innocent passers-by - the plates read PEN 15 - a genuine, legal registration number issued by the DVLA, which is currently for sale at £99,995.
The personalised plates cause much amusement when spotted on the car which is parked outside the Regtransfers office every day. In fact, the car has become somewhat of a minor celebrity figure in the Dunstable area, casually posing for photos at the side of the road outside our plush offices. In its striking yellowy-green hue with a quaint, if not cheeky smile, if really is a little poser.
Quite often, Regtransfers employees will leave the building at lunchtime or at the end of the day and find a group of schoolchildren huddled around the car taking photographs of the naughty number on their mobile phones. In fact, one picture was even sent in to the weekly men's magazine Nuts with an accompanying note stating that the personalised plates may have some relevance to the personality of the driver!
In fact,
this particular set of personalised plates has raised
quite a few objections and interesting comments. However, that just
goes to prove how effective the plate is as a marketing tool and has
done its job perfectly. Quite often when I tell people where I work,
they'll respond with 'isn't that the place that has the penis number
plate?'. Excellent marketing, indeed!
Rather surprisingly, towards the end of 2005, The Sun rejected an advert from Regtransfers which included the PEN 15 personalised plate. However, just a matter of days later, The Sun printed an article about a man with exceptionally large genitalia, complete with photographs and celebrity comparisons. This distasteful story was chosen above an advert for a perfectly genuine and legal set of personalised plates.
Although The Sun may display a rather unjustified objection, Regtransfers are proud of their PEN 15, and continue to use the personalised plates as the ultimate marketing tool for their company.