Number Plate Stories

The Pimlico Plumbers of London are almost more famous for their wonderful collection of number plates than the vital 24 hour service they provide.

Their collection of over fifty numbers began a few years ago when Managing Director Charlie Mullins first saw DRA 1N for sale. He thought it would look good on one of the company vans, so he bought it thinking it would be the only one he’d buy. “I couldn’t see the potential when I first had DRA 1N, but as soon as I realised the interest it created, I started to buy more plates. We have had so much publicity from them, it really is quite incredible. I honestly don’t think there is a better form of advertising. We really cannot quantify the interest in them. We’re mentioned on the radio at least once a month and Radio stations often base competitions around the plates, ‘spot the plumbers plate’ for example. We are more than happy to donate cash prizes.”

The vast collection includes, B1 DET, GAS 9, T1 LER, 8 WC, RAD 5 and 51 NKS. Charlie says he’s noticed that other companies are copying their plate success, with one even rushing out to buy £30,000 worth of plates for their own fleet of vans. “They are such a talking point among our customers too. People ring up and ask for an engineer by their number plate - ‘BOG 1’ or ‘W4 TER’ for instance. Our engineers love them too. They ask me if they can have a plate for their van or use a specific van, with ‘LAV 1’ or whatever plate is their favourite. It is a real moral booster for them.”

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